Illustrations by Dana Cooper



Award of Excellence: Alexandra Mosher

Bermudian artist and jewellery designer Alexandra Mosher’s new store in the Washington Mall has been described as a “wonderland of treasures.” The dreamy 450-square-foot boutique has an abundance of fine silver, gold and gemstone jewellery all hand-crafted by Mosher, who can often be found in her corner workshop space creating something beautiful. She first launched her jewellery line in 2005 and she now has both local and international clients eager to wear her latest elegant creations. 

While Mosher has studied at some of the top US universities, her inspiration definitely comes from her island home. The majority of her custom creations reflect some aspect of Bermuda’s flora and fauna, with her pink coral sand pieces being especially popular with visitors and locals alike. Mosher creates the moulds—often of shells and large gemstones—and then casts, polishes and finishes the work herself in her studio using high quality sterling silver and gold. Her distinct style, truly Bermudian inspiration and highly professional business sense has earned Mosher the highest of praises from our judges this year. 

Washington Mall West, Lower Level, 7 Reid Street, Hamilton, 236-9009 or


Ties: The English Sports Shop

Are you a classic solid-with-a-crest, a funky Bermuda-inspired or an on-trend, skinny-tie kinda guy? No matter, they have them all at The English Sports Shop. Whether you are matching your tie with your cherry red Bermuda shorts or pairing it with a sleek new suit, the Front Street store has all the brands, colours and patterns you could ever desire. Be sure to go upstairs to check out the ties from the Alexandre of London label.

49 Front Street, Hamilton, 295-2672


Men’s Business Wear: The English Sports Shop

Back in 1918 when The English Sports Shop was founded, men didn’t just dress for the office, they dressed up for leisure and sporting occasions alike—which is why that tweed blazer in your closet is called a “sport coat”! Even as styles and trends have evolved over the years, the Front Street store has continuously served Bermuda’s businessmen with the largest collection of colourful Bermuda shorts, linen jackets and made-to-measure suits from their Alexandre of London department. Whether they choose to show their knees or not, local businessmen know that ESS is the best for all things office-appropriate and beyond! [Rebecca Hanson abstained from voting.]

49 Front Street, Hamilton, 295-2672


Men’s Casual Wear: A.S. Cooper Man

At A.S. Cooper Man they believe that “if you look good, you do well” and our judges agreed. From classic Ralph Lauren polo shirts to edgy Lucky Brand tees for the weekend, Helly Hansen jackets for the bike and trendy Calvin Klein shirts for your next night out, this popular men’s store has all the best brands and styles for any occasion. And their excellent customer service helps even the most fashion un-savvy amongst us find exactly what we need. [Rebecca Hanson abstained from voting.]

29 Front Street, Hamilton, 295-3961 ext. 201 or


Women’s Business Attire: Gibbons Company

Women have to suit up and show up too, and according to our judges, the best place to get the most office-appropriate duds without sacrificing your style is at Gibbons Company. The large department store carries both classic styles and cutting-edge contemporary fashion to suit whatever business you are in—whether you are the CEO or a summer intern. 

21 Reid Street, Hamilton, 295-0022  


Women’s Fashion: Atelerie

A combination of the French words atelier (boutique) and galerie (art gallery), Atelerie is the epitome of French boutique charm with clothes as beautiful as art. In their new home on Reid Street, the boutique carries some of the most sought-after contemporary designers including Diane von Furstenberg, Feel the Piece, Halston Heritage, Soft Joie and many more. Hollywood loves them, so here’s your chance to dress like the celebrity you already are! 

9 Reid Street, Hamilton, 296-0280 or,


Shoe Store: Perry Footwear

Sure, guys may not understand a woman’s obsession with shoes, but Perry Footwear certainly does. From dainty ballet flats to high-fashion stilettos with even higher heels, this favourite of local fashionistas is our judges’ choice for the best in style, selection and service. We say if the shoe fits…buy it in every colour! 

44 Reid Street, Hamilton, 296-8097 or


Scents-ational Scents: Lili Bermuda

The scents of Lili Bermuda reflect the unique aromas of the island: fresh salt spray, pure breeze, spicy cedarwood, spring freesias and juicy loquats. Every hand-filled bottle is meticulously developed, bottled and packaged at the historic Stewart Hall building in St. George’s adding to the authenticity of the quality local product. With fragrances for men and women, we recommend you take a stroll up Queen Street and smell for yourself. 

Stewart Hall, 5 Queen Street, St. George’s, 293-0627 or,


Boutique: Atelerie

Got somewhere to go this summer? For a boutique that has it all our judges recommend going to Atelerie and letting the helpful staff find everything you need—from head to toe. Alongside all the gorgeous fashion, Atelerie also carries popular undergarments from Hanky Panky and Spanx, jewellery and accessories from designers such as Coralia Leets, Chan Luu, Kenneth Jay Lane and more, the all-essential summer flip-flops from Havaianas and even beauty and fragrance products to finish off your perfect summer outfit. 

9 Reid Street, Hamilton, 296-0280 or,


Local Fashion Designer: Amethyst

With a seamstress for a grandmother, a face that photographers love and a body fit for the runway, modelling and fashion design came naturally to Amethyst Richardson. The local fashion designer’s work has been featured in many local fashion shows recently—garnering him much acclaim for his breezy, free-flowing style and ultra-feminine, sometimes envelope-pushing designs. We look forward to seeing what’s next for the talented designer. [Rebecca Hanson & Dana Cooper abstained from voting.]


Local Jewellery Designer: Alexandra Mosher

Inspired by the island’s natural beauty, artist and jewellery designer Alexandra Mosher has been steadily building a name for herself with her stunning jewellery collections. Mosher is best known for her Bermuda-sand pieces, each hand-cast in her studio using jewellery-grade resin, pink coral sand and sterling silver, and sold both online and at her new Washington Mall store. 

Washington Mall West, Lower Level, 7 Reid Stre
et, Hamilton, 236-9009 or


Fashion-Forward Finds: Lovit Boutique

Local fashionistas looking for the latest designer duds are in love with Lovit Boutique! The chic Queen Street store carries everything from classy work wear and stunning evening attire to unique casual pieces, along with handbags, jewellery and beauty products from such popular brands as House of Harlow, Sugarlime and Bailey 44. If it’s trending, it’s at Lovit. 

22 Queen Street, Hamilton, 295-1239 or


Men’s Jeans: Jeans Express

Levi’s invented the very first pair of blue jeans in 1873—and they have been on the cutting edge of jeans fashion design ever since. Whether you are a slim, straight or relaxed, the men’s wardrobe staple from the original jeans company can be found in every wash, cut and style you prefer at Jeans Express on Queen Street at prices comparable to the US. 

30 Queen Street, Hamilton, 295-0084


Dry Cleaner: Coral Cleaners

Nothing beats a crisp, perfectly pressed dress shirt and no one beats the quality and service at Coral Cleaners. In fact our judges say their service is so impressive you might finally retire your iron for good. 

9 Victoria Street, Hamilton, 292-4059 or


Plus-size Fashion: Gibbons Company

Regardless of size, all Bermudians love to look their best when they are out and about on the weekend, in the office all week and on the town at night. Girls with curves know their figures will be flattered at Gibbons Company thanks to their generous selection of fabulous work and weekend wear for all shapes and sizes. 

21 Reid Street, Hamilton, 295-0022


Trendy Wear—Teens: A.S. Cooper Express

Dressing to impress is a teen’s MO and finding the latest styles from top designer brands that won’t break their piggy bank is often a focus of many a Saturday shopping trip. The top choice for our judges (and the multitude of teenagers they polled) is A.S. Cooper Express in the Washington Mall. Alongside fashions from favourite designers like Rare Editions and My Michelle as well as well-known brands like Esprit, DKNY and Polo Ralph Lauren, the store also has a wall covered with every accessory imaginable to pull that all-too-important outfit together. 

Washington Mall, Reid Street, Hamilton, 296-6525 or customerservice@


Thrifty Fashion Finds: Upstairs Closet

If you haven’t checked out Upstairs Closet yet, you don’t know what you are missing! The clothing and accessories thrift store located above the Red Cross headquarters on Berry Hill Road is a treasure trove of gently used (or never even worn) items for men, women and children. The store is open on Fridays and Saturdays 9am–3pm, and 9am–1pm on Tuesdays. 

9 Berry Hill Road, Paget, 236-8253 


Workout Wear: ProShop

Football players, runners, tennis players and even yogis all know the best spot to get fitted for their favourite sports is underground at ProShop where they carry athlete’s favourites like Adidas, Reebok, Mitre and more. And if all you need is something cute to go walking in, they have that, too! Their great service and reasonable prices also help give ProShop the edge over the competition. 

Kenwood Building, 17 Reid Street, Hamilton, 292–7487


Women’s Jeans: Atelerie

Finding that perfect pair of jeans that fit and flatter a woman’s curves while keeping her looking trendy is, for most women, akin to finding the Holy Grail. For cutting-edge designs in super-flattering fits, our judges recommend Atelerie. With popular brands like Rag & Bone, Citizens and J Brand, the Reid Street boutique always stocks the latest styles from the hottest designers. 

9 Reid Street, Hamilton, 296-0280 or,


Lingerie: Secrets

Women look and feel their best when their undergarments flatter their outer garments. Hiding panty lines, nipping in a tummy or having just enough lace to make you feel super-sexy and confident, the lingerie at Secrets is sure to cover your every need. This sophisticated store stocks all the naughty and nice under things you (and your partner) could ever desire. 

Washington Mall 1, 20 Church Street, Hamilton, 295–0651 or


Children’s/Baby Wear: A.S. Cooper Children

Little ones like to look good too! From Carter’s playwear to special-occasion dresses, pajamas to Ralph Lauren polo shirts, A.S. Cooper Children on Front Street is stocked high with a generous selection of quality baby and children’s clothing and accessories. Our judges love the variety and reasonable prices for toddlers to teens. 

27 Front Street, Hamilton, 295-3961 ext 213 or


Baby Gear: Nest

Mama birds in the know find the best baby gear for their newly hatched little ones at Nest. Located in the Six Dundonald apartment complex, the new boutique carries all the most sought after brands like Bugaboo strollers, Maxi-Cosi car seats, Hotslings, Boba wraps and the much-loved Crocs-alternative Native shoes. Nest also carries an ingenious line of magnetic-close onesies—every new mama’s must have!

6 Dundonald Street, Hamilton, 296-6378 or


Handbags: Lusso

No outfit is complete without the perfect accessories and a luxury handbag helps make just the right statement. Another favourite of the fashion-forward crowd, Lusso (which means luxury in Italian) has all the oversize totes, work-appropriate purses and itty-bitty evening clutches a girl can carry from the designers—oh, hello Armani!—she dreams about. 

51 Front Street, Hamilton, 295-6734 or


Coolest Shades: Sovereign Sunglasses & Watches

As the famous actor once said: “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60.” For all the local celebrities—including fans Michael Douglas and Collie Buddz—the best place to buy your shades is at newly renovated Sovereign Sunglasses & Watches. From sporty Ray-Bans to uber-glam Versace shades, Sovereign has the ones you need to look fabulous while you hide from the paparazzi. 

13 Reid Street, Hamilton, 292-7933 or


Hair Accessories/Hats: The Salon Store

Supplying salon professionals and the greater public with their wide range of quality hair products has been the mandate of The Salon Store since they opened their doors in 2009. Our judges lauded their wonderful selection and excellent service from charismatic owners Ozzie and Janet Hinds. 

81 Reid Street, Hamilton, 295-0177 or


Fine Jewellery: Davidrose

While fairly new to the island, Davidrose has swiftly made a name for themselves in the luxury jewellery market by creating exquisite bridal and engagement jewellery, unique statement pieces and a lu
xury silver line for local and international clientele alike. When you are looking for something completely custom-made, make a private appointment with Bermudian designer David Zuill who owns the beautiful boutique store with his wife, Avrel. 

Somers Wharf, St. George’s, 293-7673, or,


Trendy Jewellery: Guilty Pleasures

What’s your guilty pleasure? For many women we know it is a jewellery box (or closet, perhaps) overflowing with all manners of accessories! When the need—like say, a new outfit—calls for the perfect pair of oversized earrings or a statement necklace, our judges recommend a trip to Guilty Pleasures where you are guaranteed to find a piece to make you stand out from the crowd. With their selection of chunky bangles, bold necklaces, ear cuffs and even body chains, we say life is too short to wear boring accessories. 

Washington Mall 1, Lower Level, 20 Church Street, Hamilton, 703-3338 or


Watches: Crisson Jewellers

From the technology and style of a Casio to the precision and reliability of a Raymond Weil, the largest and finest selection of watches can be found at Crisson Jewellers—the official Rolex retailer for Bermuda. With the greatest selection and service that can’t be beat, it is our judges’ favourite year after year. 

55 Front Street, Hamilton; 16 Queen Street, Hamilton; and Clocktower Mall, Dockyard, 295-2351 or,


Beachwear: Makin’ Waves

Makin’ Waves really does have “everything for fun in, on and under the water!” as their tag line suggests. With popular brands like Quiksilver, Roxy, Billabong, Hurley, O’Neill and many more, the store has one of the best selections of ladies’ and men’s swimwear on the island as well as all the cover-ups, hats and accessories any beach bum could ever want. 

10 Church St, Hamilton, and 16 Camber Rd, Dockyard, 292-4609 or


Bargains, Deals, Discounts: Gibbons Company

When a great big department store carries a great big selection of clothing and accessories and then has a great big sale, everyone wins! Our judges lauded the fantastic savings to be had for the whole family at Gibbons Company during their regular storewide sales, and their innovative one-day premier-customer specials were welcome surprises over the recent holiday season. 

21 Reid Street, Hamilton, 295-0022  


Cocktail/Eveningwear: Cécile (now Lusso)

They may have closed their doors earlier this year, but the Cécile brands—and the extraordinary customer service—live on at the new Lusso, situated just a little further down on Front Street. No matter if you are looking for a super-cute Lilly Pulitzer sheath dress for a summer cocktail soiree or a full-length beaded ball gown for a black-tie extravaganza, you can be sure that you’ll stand out from the crowd with the perfect dress from Lusso. 

51 Front Street, Hamilton, 295-6734 or


Cosmetics: A.S. Cooper 

Shiseido, Lancome, Clarins, Estée Lauder, Clinique, Bobbi Brown, Elizabeth Arden—all the best brand-name cosmetics are available at A.S. Cooper’s main store on Front Street. And as Bobbi Brown said: “I believe that all women are pretty without makeup—and can be pretty powerful with the right makeup.” So go on, find your power at A.S. Cooper! 

59 Front Street & 26 Reid Street, Hamilton, 295-3961 ext 407 or


Wildcard: Worst Fashion Trend – Crocs Shoes

They are made of plastic, make your feet look awful, are found in garish colours and give the worst tan lines possible. So why do people still wear crocs in public? We have no idea.



People’s Choice Award, The People Have Spoken!

Fashion Forward Finds: Atelerie

Workout Wear: Sportseller

Trendy Jewellery: Atelerie



Kayleigh Scott

Photography Consultant


Dana Cooper

Art Director and Fashion Print Designer


Tamara Bradshaw

Events and Marketing Coordinator, Corporation of Hamilton 


Ché Barker

Terminal Supervisor, Esso Bermuda


Rebecca Hanson

Development Director at AAC Saatchi & Saatchi and Founder of TABS (The Authentic Bermuda Shorts)