Tomorrow, November 6th clean, green beauty retailer, Cassine will officially open the doors to their brand-new brick-and-mortar store on Reid Street. This week we sat down with mother-daughter Cassine duo, Jen and Mia to talk all things green beauty and what customers can expect from their new store.

Cassine has been a successful online store for several years now, so what was the impetus for opening a brick-and-mortar store?

The website as been a wonderful platform to start our business. With the pandemic in full swing, it allowed us and our customers to order from home with next day contactless delivery. As the business grew, it became apparent to us that people were really missing the intimacy of face-to-face shopping, the connection and joy it brings. We decided to open a brick-and-mortar to accommodate our customers and create a wonderful intimate experience that allows them to come in and spend time with us while trying out our awesome offering in real life. 

Was it always your goal to open a physical store or is it something that you grew into wanting? 

No! This definitely occurred after listening to our customers over the past few years. The incredible thing about having a store and a website is that Bermudians and Bermuda have a full circle, 360-degree platform for shopping. You can pop into the shop to see something you’ve seen on the website, and alternatively you can shop online and have your goodies delivered to your doorstep the next day. 

And why now? What makes this the right time? 

There is a huge appetite for brick-and-mortar. I think it’s safe to say that the convenience of online shopping it wonderful, but there is nothing like popping into your favorite boutique, seeing your favourite Cassine Consultant, and leaving with something fabulous for yourself or a loved one. Having a brick -and-mortar also gives our environmental and sustainability platform a physical home. You come in to shop, all the while saving the planet and making consciously beautiful purchases. 

What can customers expect from your new store? Any new products/lines?

They can expect a warm, vibrant experience and environment to shop in. We have a whole array of new products, such as clothing, gifting items, and home decor. 

Were there unique challenges you faced in taking your online store to a physical one?

Finding a space! We had our eye on this location for over a year. When we got the call that it was back on the market we knew it was the right time. Our aesthetic is very specific, beautiful and Bermdian. We feel like we captured both of these inside our special spot. 

Can customers still shop online and do you still offer a delivery service? 

YES! Our website is a mirror of our phyical shop. Anything you find in store you can find online with next day delivery island-wide. 

Cassine always does something special for Christmas – can you give us any hints as to what we can look forward to this year?

This year we are planning on doing a beautiful local campaign from our family to yours. Expect a lot of exciting advertising, specific items for gifting, some out of this world clothing and jewels to wear in the evening AND starting on November 14th, we are launching a NEW and and exciting online platform that has never been seen in Bermuda, with special guests every single Sunday, so keep your eyes peeled on your inbox and online: it’s going to be SO fun! 

And finally, when can customers visit your store to shop?

This Saturday, Nov 6th which is [Mia’s] grandfather’s 98th birthday!