Finally, Fashion Night Out has arrived!

For those of you who don’t know the story behind New York’s Fashion Night Out, it is the brainchild of editor-in-chief of Vogue magazine, Anna Wintour, and takes place the night before the kickoff to New York Fashion Week. Having just completed its third consecutive year, Fashion’s Night Out is filled with over one million events taking place throughout NYC and sees celebrities shopping, dining and sipping champagne with regular Joe’s and Jane’s like us.

Thanks to the Bermuda Chamber of Commerce, as of today, Bermuda has her very own Fashion Night Out.

Tonight will see our favourite stores giving a whole host of deals, discounts, free goodies and coupons for future use. Glasses of wine and champagne will be complimentary which we can enjoy while browsing the racks of Bermuda’s best stores and picking up great pieces for fall.

There really is a ton of stuff going on tonight and certainly something for everyone, so here is my top 10 favourite deals, discounts and happenings for Fashion’s Night Out!


One of my absolute favourite stores, The Irish Linen Shop is often overlooked by budding fashionistas but the treasures that you’ll find inside cannot be found anywhere else on the island. Receive 10% off (trust me, that 10% goes a long way in this store!) while sipping complimentary champagne.


I am a huge advocate for The Body Shop. Not just because it was my first job, but because shopping at The Body Shop means you’re supporting our local economy while being an advocate for eco-friendly, sustainable products and fair-trade communities globally. One of my favourite scents, LOVE ETC, is sold exclusively at The Body Shop. It’s something I wear myself and gift to my friends. Tonight receive 20% off LOVE ETC products, including perfume, shower-gel and body butter.


A few of my favourite stores, FCUK, Benetton, Calypso and Voila are owned by the parent store, Calypso, which has been a favourite among local fashionistas for decades. From 3:00pm to 8:00pm they will offer 10% off absolutely everything store-wide in Sisley, Benetton, Calypso, Voila, FCUK, MaxMara and Women’s Secret!


Having claimed the Best Boutique award in our Best of Bermuda Awards numerous times, it’s no question why they are the go-to place for Bermudians of all ages. Tonight they will celebrate Fashion Night Out with 50% off on select items, with extra savings on hats and other accessories.


As one of Bermuda’s oldest boutiques, Cécile has been dressing Bermudian women to the nines for decades and tonight they promise to treat island fashionistas like the celebrities they are. Strut your stuff on the store’s black carpet and strike your best pose for the paparazzi because Cécile’s stylist will be choosing the best-dressed customers to model Halcyon bracelets from Blucks (think $200!) and be entered into a draw to win one!


By far one of my most favourite places to shop, Atelerie is a small boutique on Cedar Avenue specializing in fashion-forward finds from top designers. Stop by tonight and sip sparkling wine as you see the best in fall fashion worn by live models, enjoy music by an in-store DJ and if you spend $350 or more (easy to do in Atelerie) you’ll receive a 10% off coupon for your next purchase.


In addition to complimentary wine and Pimms, Boutique CC have fun in mind! A balloon with a fabulous discount inside will be given to every customer and when popped, the amount of the discount will be revealed and can be used on the spot! In addition, the chefs at Muse and International Imports are having a macaroon cook-off and you’re the judge! Taste the competing macaroons and vote for your favourite.


Gibbons Company welcome you to walk their black carpet and enjoy the music by their in-store DJ. Live models will walk the runway, showcasing Gibbon’s fabulous fall fashions. If that’s not enough, there will be free make-up demonstrations and a wide range of discounts given out store-wide—up to 60% off!


With discounts of up to 65% off on select items, it’s easy to see why A. S. Cooper’s is one of the main stars of Fashion Night Out. In addition, they are treating customers to wine-tasting at their MAN store and on the first floor of their Main Store. Miss Bermuda, Jana Lynn Outerbridge will also make an appearance on the black carpet at the Main Store.


My absolute favourite deal happening for Fashion Night Out is taking place at Perry Collections on Reid Street. Can you believe that from 5:00pm to 8:00pm customers will receive 75% OFF STORE-WIDE? In addition, customers spending $150 or more will receive a coupon for 10% off lunch or dinner at Muse! Talk about a deal.

Obviously these events and deals are to-die-for but don’t forget to visit the Washington Mall for more Fashion Night Out fun, including a collective fashion show beginning at 6:00pm.

The Corporation of Hamilton are also feeling Fashion Night Out fever as they’re eliminating the cost of parking from 3:00pm onwards!

I’ll see you out and about the City of Hamilton this evening as we celebrate Bermuda’s first Fashion Night Out together!