The Bermuda Tourism Authority (BTA), the official destination marketing organisation for the island, has announced a move to review and reposition Bermuda’s brand. It has appointed new partner agencies to help drive the post-pandemic recovery and has renewed relationships with two existing partners. Boston-based Proverb, an agency focused on “building powerful brands and creating a more thoughtful world”, was selected to conduct a comprehensive data-informed brand study to guide the next iteration of the Bermuda brand story for the island’s…
Climate Change | News & Community
Climate Change: The Feminisation of Sea Turtles
In the second of a four-part series exploring the issues and initiatives which impact Bermuda’s ocean and sea life, The Bermudian speaks to David Godfrey, executive director of the Sea Turtle Conservancy, about the effect of climate change on Bermuda’s…
August 3, 2021
News & Community
Flora Duffy: Bermuda’s Golden Girl
Bermuda’s own Flora Duffy, in her fourth Olympic appearance, made history yesterday winning the gold medal at the Tokyo Olympic Games in the women’s triathlon event. It is the first gold medal for Bermuda at the Olympic Games…
July 27, 2021
HSBC in the Community
HSBC Promotes Cup Match Fever
For the 14th year, HSBC Bermuda is the lead sponsor of Bermuda’s largest sporting event, bringing not only two days of cricket but also numerous community and celebratory events to the Island. When it comes to celebrating the Island’s biggest…
July 26, 2021
Climate Change
Environmental Emergency: Trash
Our lifestyles generally, the pollution we generate and the amount of waste we create through packaging or discarding items we no longer want, especially when they are not discarded properly, are damaging our island’s ecology and contributing to climate change.…
July 20, 2021
Climate Change
Environmental Emergency: Sea Level Rise
The impact of climate change on our planet and way of life is terrifying. There is seemingly constant news about polar ice caps melting, different species of living creature or plant at threat of extinction, rising sea levels, dangerous pollution…
June 8, 2021
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